Digiology | Digital marketing agency in HK

A/B test - what is it? Begin in 3 steps (2017)

Posted by Joe Tsui on Sep 26, 2017 8:48:00 PM

A/B test - is a methology to improve existing ads/landing pages/graphics that provide better results. It is a method to provide consistance improvements(so it takes time) to results, conversion rates, sales or any quantitative results.

Prerequisite: basic convesion rates, numeric focused mind, ab-test glossary

For example, in the contact us form, someone suggested that large submit button will have higher form conversation. We do not know which is true until we tested it. We can apply A/B test here to verify the suggestion above.

Read More

Topics: digital-marketing, ab-test, introductory

We are a group of experts in digital world.

We provision, plan, design, and deliver user-first digital solution which combine craftmanship and innovative thinking.

  • Digital markeing
  • Campaign design & development
  • Conversion & analytics
  • EDM
  • Google display ads

Our portfolio

Subscribe to Email Updates

Recent Posts