Digiology | Digital marketing agency in HK

Google shopping ad - new ad format launched in 2017 Hong Kong

Posted by Joe Tsui on Sep 18, 2017 1:13:49 AM

Google shopping ads just launched in Hong Kong! (2017 September) Be one of the first few brands who join this blue sea and catch the high wave of e-commerce!

 

Who can join?

  • Adwords account linked with Merchant center
  • E-commerce sites with online checkout, deliver-to-door
  • Non-prohibited content/products
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Topics: e-commerce, digital-advertising, Google, FAQ

Never forgot one important advantage in e-commerce: automation (2017 Sep updated)

Posted by Joe Tsui on Sep 11, 2017 1:00:00 AM

E-commerce is more than selling things online. It provides many efficiency breakthrough over traditional sales. 10 times of sales figure with the same salesforce, and the scale is not limited to the number of storefront.

This is the playfield of pure knowledge.

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Topics: e-commerce

CEO Thoughts that killing your e-commerce channel

Posted by Joe Tsui on Aug 30, 2017 7:43:48 AM

You think you know e-commerce inside out because you buy a lot from online stores?

No, you don’t.

You think you know e-commerce inside out becaus

e you have been in traditional retail for more than 30 years?

Probably not.

The following are some “common senses” that people always get wrong, so common that you learned them in retail 101, and I still hear some C-level management say these things from time to time. When these mistaken ideas from the C-level are implemented by associates, it can properly break everything.

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Topics: e-commerce

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