Digiology | Digital marketing agency in HK

[Resources] How is Email performing compare to others? 2018

Posted by Joe Tsui on Nov 4, 2018 11:23:53 PM

Link to the report

Email marketing Giant Mailchimp gathered anonymous statistics so you can compare your effectiveness of your campaign to others.

It even segmented info different industry for a more actuate comparison.

A few highlights:

Open rates: 21.09%

Click rate: 2.61%

If the email list is built correctly, email marketing is still one of the most effective channel for marketing. 2.61% average click rate, and 4.78% in "Hobbies" section.. It's just impressive.

 

Topics: Insider

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