Google shopping ads just launched in Hong Kong! (2017 September) Be one of the first few brands who join this blue sea and catch the high wave of e-commerce!
Who can join?
- Adwords account linked with Merchant center
- E-commerce sites with online checkout, deliver-to-door
- Non-prohibited content/products
Landing page - where the conversion happens. Generally a landing page consist of a form that have a few fields to enter, asking your customer to complete an action. Either register an event, subscribe to newsletter, buy now etc.
To make conversion better, make your ad money more effective, these are some advise to take:
E-commerce is more than selling things online. It provides many efficiency breakthrough over traditional sales. 10 times of sales figure with the same salesforce, and the scale is not limited to the number of storefront.
This is the playfield of pure knowledge.
Client: Lets put on a voting there. That can shows the popular one!
Us: How do you wanna vote?
When marketers want to have “engagement” and “popularity index”, voting is “the mechanic” to go. But not so much by digital marketer though.
Topics: digital guru
Banner ads are created different.
In 2017, Google display network accept 18 different animated ad size. But is there some size more effective for some mistery reasons?
You think you know e-commerce inside out because you buy a lot from online stores?
No, you don’t.
You think you know e-commerce inside out becaus
e you have been in traditional retail for more than 30 years?
The following are some “common senses” that people always get wrong, so common that you learned them in retail 101, and I still hear some C-level management say these things from time to time. When these mistaken ideas from the C-level are implemented by associates, it can properly break everything.