Digiology | Digital marketing agency in HK

A digital team is very powerful, and should also be neat. [2018 updated]

Posted by Joe Tsui on Oct 19, 2018 3:43:40 AM

Dear retailers in 2018,

Digital marketing had been all over the place for a few years. Setting up a fan page, post regular updates, creative campaigns, chatbots, content marketing, viral videos etc. Digital marketing had quickly evolved, demanding more and more skill sets. Every year new areas pops up and add to digital marketing spectrum, and more will pops in coming years.

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Topics: Our services, digital-marketing

Content management system from business point of view

Posted by Joe Tsui on Feb 13, 2018 5:00:00 AM

 

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Topics: Our services

Frontend development - what is it?

Posted by Joe Tsui on Feb 9, 2018 2:38:12 AM

Frontend systems build the user interface and interacts with user. A message box, a button that darken when mouse moves over it, two or three column layout... all are powered by frontend systems.

Other than that, there are many sub-categories of frontend development:

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Topics: Our services

Who we are - Digital Marketing Agency in Hong Kong (2018)

Posted by Joe Tsui on Feb 9, 2018 2:32:22 AM

Hong Kong has the highest smart mobile device penatration in Asia.

We born in the digital era, when personal computer, smart phones overwhem everyone's day to day life. It is very difficult nowadays to think about the life before smart phone exists. Under this background, the digital world is still very new and young, leaving so much oppounities, challenges and hurdle to capture, to overcome.

We setup this digital marketing agency in Hong Kong to gather talents in digital era, aim to make a difference and push the digtial's boundaries.

We had pride to present our creatives, to tell a great story in digital medium, sell a great product online. We want to predict the future by creating it.

Our services:

Advertising

  1. Integrated
  2. Promotional
  3. Social
  4. Digital

Design

  1. Visual Design
  2. Interaction Design
  3. Product Design
  4. Industrial Design
  5. User Experience Design
  6. Wireframing
  7. Prototyping
  8. Design Research
  9. Identity Design

Technology

  1. Front-end Development
  2. Back-end Development
  3. Mobile App Development
  4. Web App Development
  5. Content Management Systems
  6. API Integrations
  7. Quality Assurance Testing
  8. Localization
  9. Chatbots

Analytics

  1. Growth/Innovation Strategy
  2. Data Analysis
  3. User Experience Analysis
  4. A/B Testing Analysis
  5. Ecommerce Analysis
  6. Paid Advertising Analysis
  7. Goal Setting & Benchmarking

Systems

  1. Magento
  2. Drupal
  3. Shopify Plus
  4. Woo
  5. Cross system bridging/integration

Monitors and mobile screens are our canvas, we don't use clayons

Got questions? Contact Us!

Peace out 2018!

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Why you need a chatbot for your retail business

Posted by Joe Tsui on Feb 9, 2018 2:29:14 AM

Social media had taken the customer relationship channel in 2017, and sure will continue on 2018. Customer get used to enquire information about products, promotions and events.

Under this background, chatbot will be an efficient and cost saving tool.

Customised experience

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Topics: digital-marketing, Our services

Backend development - what is it?

Posted by Joe Tsui on Oct 25, 2017 10:13:00 PM

You may feel confused what is a Backend system, but you must understand its role in the big picture. They are the backbone everything.

Backend systems are where you get your user's contact information, online orders, provide raw data for analytics and most of the time, also a content management system.

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Topics: Our services

5 Tips when creating Social Media Content

Posted by Joe Tsui on Oct 17, 2017 1:03:17 AM

#1 Defining goals

There are a number of goals you can run for, but they need a prioity.

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Topics: digital-marketing

Goal Setting & Benchmarking

Posted by Joe Tsui on Oct 8, 2017 10:00:00 AM

Goals settings refer to "Goals" inside "Conversion" section in Google analytics. Goals settings provide a quick and easy way to validate a funnel's conversion.

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Topics: Analytics service, digital-marketing

A/B test: from our 24 months experience

Posted by Joe Tsui on Oct 3, 2017 4:55:57 AM

We had been working with our clients to improve their sites, some of them for more than 24 variants over 24 months period.

Here is some facts you may not know about A/B test:

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Topics: ab-test, digital-marketing

A/B test - what is it? Begin in 3 steps (2018)

Posted by Joe Tsui on Sep 26, 2017 8:48:00 PM

A/B test - is a methology to improve existing ads/landing pages/graphics that provide better results. It is a method to provide consistance improvements(so it takes time) to results, conversion rates, sales or any quantitative results.

Prerequisite: basic convesion rates, numeric focused mind, ab-test glossary

For example, in the contact us form, someone suggested that large submit button will have higher form conversation. We do not know which is true until we tested it. We can apply A/B test here to verify the suggestion above.

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Topics: ab-test, digital-marketing, introductory

We are a group of experts in digital world.

We provision, plan, design, and deliver user-first digital solution which combine craftmanship and innovative thinking.

  • Digital markeing
  • Campaign design & development
  • Conversion & analytics
  • EDM
  • Google display ads

Our portfolio

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